1. Αποθετήριο Παραδοτέων Υποτρόφων Δράσεων ΕΣΠΑ Τριτοβάθμιας Εκπαίδευσης 2017-2023
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3. Ερευνητικές ομάδες

Τύπος:	Ανακοίνωση σε συνέδριο
Τίτλος:	Participatory Guarantee Systems for small farms and local markets: involving consumers in the guarantee process
Συγγραφέας:	[EL] Νικολαΐδου, Σοφία[EN] Nikolaidou, Sofia [EL] Κουζελέας, Στέλιος[EN] Kouzeleas, Stelios [EL] Γούλας, Απόστολος[EN] Goulas, Apostolos [EL] Γούσιος, Δημήτρης[EN] Goussios, Dimitris
Ημερομηνία:	Ιου-2019
Περίληψη:	This paper addresses the development of alternative certification systems, known as Participatory Guarantee Systems (PGS) and intends to rethink schemes of geographical indications (GI) and traditional specialties through a participatory approach. In a context of growing criticism of conventional third-party certification, PGS aim to construct an alternative process of guaranteeing the authenticity of GI with the active participation of producers, consumers and other stakeholders engaged in the production chain. Using the case study of an existing producer-run PGS for ‘Feta’ cheese with the PDO label ‘Terra Thessalia’ (Thessaly, Greece) this paper contextualizes the PGS scheme and explores the future role of consumers by allowing their direct participation in the guarantee process. Based on semi-structured interviews conducted with consumers in rural and urban areas and focus groups with consumers and farmers, the research explores: a) consumer awareness and expectations of the PGS by analyzing their perceived needs, values, preferences and opinions concerning the identity, quality and guarantee process of local food and GI, and b) the effect of various PGS features (material and immaterial) of the territorial resource (e.g. pasture lands, flock, breed, animal feed proximity and welfare, health and quality of products, environmental footprint, traditions, etc.) on consumer purchasing behavior for the product guaranteed by a PGS. In order to better visualize the existing PGS features, the interviews are complemented by the conception of using 3D spatial representations as a way to consult consumers, share information and get their feedback. In this way we aim to explore how consumer perspective can improve and reinforce the effectiveness and legitimacy of the existing PGS by identifying challenges and influencing factors associated with the guarantee process and PGS recognition. We further intend to portray the consumer's "link" with the place of production, authenticity and specificity of the geographical indication in a clear and understandable manner and support a common vision between consumers and producers by enhancing knowledge exchange, participation, reciprocity, transparency and trust. Thus, we explore the general framework under which this PGS can serve as a social learning tool and an educational platform that visualizes the guarantee schemes through a pedagogical approach that intersects consumer opinion, local producer practices and scientific knowledge.
Γλώσσα:	Αγγλικά
Τόπος δημοσίευσης:	Trondheim, Norway
Σελίδες:	18
Θεματική κατηγορία:	[EL] Κοινωνική και Οικονομική Γεωγραφία[EN] Social and Economic Geography [EL] Τεχνολογία απεικόνισης και Φωτογραφική τεχνολογία[EN] Imaging Science and Photographic Technology
Λέξεις-κλειδιά:	participatory guarantee systems; geographical indications; dairy products; agri-food sector; Thessalia; Greece; Territorial brand; consumers
Κάτοχος πνευματικών δικαιωμάτων:	Nikolaidou Sofia Kouzeleas Stelios Goulas Apostolos Goussios Dimitris
Ηλεκτρονική διεύθυνση του τεκμηρίου στον εκδότη:	https://esrs2019.no/workgroup/wg31-benefits-challenges-social-learning-and-controversies-around-local-food-systems/sofia-nikolaidou-participatory-guarantee-systems-for-small-farms-and-local-markets-involving-consumers-in-the-guarantee-process/
Τοποθεσία εκδήλωσης:	Trondheim, Norway
Ημ/νία έναρξης εκδήλωσης:	25/06/2019
Ημ/νία λήξης εκδήλωσης:	28/06/2019
Σημειώσεις:	This study was based on the postdoctoral research “Alternative food networks and territorial branding. The role of consumers in improving the recognizability and effectiveness of participatory certification systems”, conducted in the framework of the program ‘Supporting researchers with an emphasis on young researchers (EDBM34)’ (duration 5/2018-12/2019) that was funded by the Hellenic Ministry of Education, Research and Religious affairs (ESPA 2014-2020). ESRS2019 Book of Abstracts (p.302) : https://esrs2019.no/themes/working-groups/book-of-abstracts/
Εμφανίζεται στις συλλογές:	Ερευνητικές ομάδες