1. Αποθετήριο Παραδοτέων Υποτρόφων Δράσεων ΕΣΠΑ Τριτοβάθμιας Εκπαίδευσης 2017-2023

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Αποτελέσματα 1 έως 4 από 4
ΗμερομηνίαΤίτλοςΣυγγραφέας
2020Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appealsMaria Voutsa; Eirini Tsichla; Leonidas Hatzithomas; Kostoula Margariti
2019Gender responses to emotional appeals in advertising: comparing self-reported measures and facial expressionsEirini Tsichla; Maria Voutsaa; Kostoula Margariti; Leonidas Hatzithomas
2019Physiological versus self-report measures in emotional advertising, considering the moderating role of social desirability: a research agendaK. Margariti; E. Tsichla; L. Hatzithomas; M.C. Voutsa
2019The impact of green agricultural product packaging features on consumers’ reactions and buying behaviors: An eye-tracking exploratory study.Tsourvakas G.; Georgakarakou Ch.; Riskos K.; Yfantidou I.
Αποτελέσματα 1 έως 4 από 4